There is a good chance that, at some point, reputation management for your company will become a necessity. The following are a few of the aspects to consider and implement.
Read more: To Build, Engage, or Bury?
The importance of building and maintaining your positive reputation requires a serious commitment of time and skill to make sure that it’s done properly. Outsourcing these tasks to an experienced reputation management company is often the best option in terms of 24/7 monitoring, response times, and tactical implementation. Reputation Management LLC has been protecting companies since 2001. Call Reputation Management LLC today at (800)-378-5532.
1) Optimize the name of your company across your website – One of the most popular search terms for your business is likely to be the name of your company. Make sure that the optimization takes on pages where multiple mentions of your company name make sense such as the home page, about us, and product pages for example. Negative posts are also likely to mention your company by name so a little optimization can make sure that your site’s pages out-rank the pages with negative commentary.
2) De-personalize the Google searches you perform on your own company – Google defaults to providing information personalized to you and your previous searches. This personalization can skew search results by location, shared info from social media sites, etc. This means that you may see a very different set of listings that other people will view when they do a search on your business, products, etc. Seeing what they see can keep you on top of what is really happening in terms of online commentary, reviews, and other posts. You can de-personalize your search results by adding “&pws=0” at the end of the URL that results from your Google search.
3) If you don’t have a blog, start one – A blog allows you to be a little more personal in your communications while providing another source of material that the search engines can rank. A blog also provides a platform to publish content quickly if need be.
A little proactive reputation management can go a long way and these three tips are a great way to start.
For more information contact Reputation Management LLC at (800)-378-5532.