Building a well designed and fully search engine optimized website with a regular flow of great content is old news for businesses wishing to maintain a high level web prominence while building and protecting their online reputations. With the meteoric rise of social media sites like Facebook, Twitter, LinkedIn, and YouTube, businesses and professionals alike must hold and manage accounts on all of them. Regular blog posts must also be factored into the mix.
Proactive reputation management can take a little time but when it comes down to protecting one of your most valuable assets, it’s time well spent. Here are a couple easy tips to help protect against negative content while boosting the rankings of your website’s pages.
While organized efforts along the lines of corporate espionage to damage a competitor’s reputation do occur, the vast majority of reputation management headaches are simply the result of the honest complaints from unsatisfied consumers.
Even enterprises with millions of loyal followers can run into a reputation management issues if a problem hangs around long enough. In the case of the National Football League, that untended problem was the extended lockout of referees, which came to a head on the league’s weekly showcase game, Monday Night Football.
Wall Street has a reputation management issue that isn’t going to go away any time soon. Wracked by financial failures, scandals, and the Occupy Wall Street movement decrying exorbitant executive pay among other things, Wall Street’s reputation issues are affecting three primary areas that can be summed up as the three “R’s”.