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Tuesday, 02 April 2013 16:37

Reputation Management Rules

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As hard as you work to build your brand and your company’s image, it can all come tumbling down in a heartbeat through an accidental mishap, an accident waiting to happen, or a rumor that gets out of hand thanks to ease of getting consumer generated content on the internet.

Tuesday, 02 April 2013 16:24

Researching Your Reputation

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Brand and strategy research can have a great impact on your reputation management strategy.  Knowing and understanding the messages that are floating around can help you decide what direction you’d like to go in, as well as possible pitfalls.

If you’re running a local business you need to take every opportunity to both manage your business’ reputation while reaching out to your local clientele, especially when that opportunity comes at no cost. Some of the best of these no-cost resources for local businesses are the local listings such as Google Places, Yahoo Local, and Yelp.

 

There are three primary reasons for claiming your local listings through these providers:

 

1) Claiming your local listings provides an easy to use platform to publish your contact information, hours of operation, directions, etc. You can also engage in reputation management practices such as responding to negative reviews and building optimized profiles. Photos, video, coupons, and special offers can also be added to these sites.

 

2) Neglecting to claim your listings can reduce your local visibility, pose risks to your company’s reputation, and assist your competition. While some local resources will publish a skeleton description of your business, others may not post anything at all. For example, if someone is trying to find your business but you’re not listed, the chances are that they will move on to a business that is listed. An unclaimed local listing can also look sloppy with fuzzy pictures and random information – not what you’re looking for in terms of making a good first impression.

 

3) Local pages give you another opportunity to occupy rankings on the front pages of the search engines, a critical element of proactive reputation management.  

 

The search engines have made huge advances in terms of helping local businesses to get found by their local customers. Gaining that visibility while managing your reputation at no cost is the kind of deal you just don’t see every day.   

The difference between an investment and an expense is typically seen as one of them costs money (an expense) while the other provides a return on capital, at least in theory. One of the more common perceptions regarding the practice of reputation management puts it in the expense category due to the costs involved when a company is trying to protect itself from negative content posted around the web.

Tuesday, 02 April 2013 15:26

Proactive Reputation Management Tips

Proactive reputation management can take a little time but when it comes down to protecting one of your most valuable assets, it’s time well spent. Here are a couple easy tips to help protect against negative content while boosting the rankings of your website’s pages.

The importance of managing your local business’ reputation cannot be understated, but you probably have a long “to-do” list already. With that in mind, here are a few tips on reputation management that won’t take a lot of time but might just save you money, time and headaches down the road.

The practice of reputation management is often seen as a necessary reaction to negative information posted on the web. While reacting to negative posts by putting reputation management strategies to work is an absolute necessity, businesses can put themselves in a much stronger position by using proactive reputation management practices.

Managing your online reputation can be challenging enough without putting up your own posts that anger half of your existing and potential customers. Such is the case when starting or participating in controversial threads on social media sites like Facebook and other social media sites.

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The initial reaction to a complaint or a negative review targeting your business can make the difference between a situation that gets handled quickly and one that necessitates the reputation management cavalry to ride to the rescue. While negative content pointed at a business can easily be taken as a personal affront, responding in a defensive manner is a sure way to put yourself in a position that requires a lot more time and energy than would otherwise be spent to get to a point of resolution.

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