It’s almost impossible to win with shameless link baiting, especially when it relates to a tragedy but that didn’t stop The Huffington Post’s blogger Tricia Fox from trying it anyway. On the day following the death of Amy Winehouse the posted her first blog titled “Amy Winehouse’s Untimely Death Is a Wake up Call for Small Business Owners” and a reputation management crisis was born.
One of the biggest changes brought forth by the internet is the leveling of the field between major media outlets and individuals on the web. With the internet empowering anyone with a computer and an internet connection to publish online, the sources for content on the web are now virtually limitless.
When Andy Warhol said, “In the future, everyone will be world-famous for 15 minutes.” he probably wasn’t talking about the way in which everyone, since the advent of search engines, has become a public figure to varying degrees. Much like the experience of pre-search engine public figures in traditional media, fame on Google can have its ups and downs too. The problem now is that, while everyone still has their shot at fame, there is now a risk of public infamy as well.